Use Seasons as a Real Estate Marketing Strategy
Take advantage of the seasons for your monthly marketing strategy. This strategy is great because it’s so simple, and there are many occasions. Let’s start now!
More than 62% of Americans celebrate Valentine's Day. That means it's a great time to send a postcard to your past clients, your sphere of influence, and the people in your farm.
The seasonal QR code Valentine’s Day postcard is perfect for your farm. The QR code leads to a free home value estimate and can generate warm leads.
If you’re looking for referral business, send either the Valentine’s Day Referral or the Heart of Your Business Bright Side postcard to your SOI. You’ll want to use a QR code on the back so you can measure the interaction.
If you want something to share on social media, you can check out Corefact Social Share. It has a variety of Valentine’s Day posts you can share across your social network, plus numerous other seasonal posts you can schedule to complement your direct mail campaign.
A seasonal pop-by is also great for connecting with past local clients and others in your sphere of influence. These gift tags are perfect for topping off your special gift or holding a gift card!
Use a more personal touch to wish your farm or SOI Happy Valentine’s Day. With pre-written messages, all you have to do is add your signature. Note Cards stand out and are likely to be opened by everyone who receives them.
Here are some options for March, April, and May.
St. Patrick’s Day
Remember to mail your postcards in late February or the first week of March to arrive in time for St. Patrick's Day!
Remember to mail in late March or the first week of April to arrive in time for Easter!
Remember to mail the second week of May to arrive in time for Memorial Day!
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