Open House Best Practices and Free Sign-in Sheet
Open houses are an excellent opportunity to meet new people moving to the area who are looking for a home and grow your local seller's list by meeting neighbors living nearby! There are several ways to strategically increase your open house attendance and generate more leads from those who show up.
We have created a free Open House Sign-In Sheet to help you keep track of who visited your open house and what information would best serve them. We have two different styles for you to choose from, and each style comes with a simple sign-in list and a more in-depth survey type sign-sheet you can use to collect additional information.
How do I attract people to my open house?
Attracting people to your open house is a priority for growing your business and generating more leads. But, what are the most effective ways to accomplish this? Begin by telling people about your listing in their mailbox, on their door, and through social media! Let’s get people to your open house with our 9 great ideas for the perfect open house tool kit!
Marketing Your Listing
Direct Mail Marketing Your Farm
Easily customize and send your own Just Listed postcard. Show what’s for sale in the neighborhood and let homeowners know who to call when they want to list. Maximize the success of your direct mail and send a coordinating Just Sold postcard following your Just Listed. You can customize the text on any postcards to include information about your upcoming open house or use this wonderful postcard that already features open house information!
Local Neighborhood Direct Mail Marketing
Our local neighborhood direct mail marketing system is called Every Door Direct Mail or EDDM® for short! EDDM® is a cost-effective mailing solution for geographical farming. First, market your just listed property with one of our designs below, then use our innovative EDDM® mapping tool to choose your carrier routes.
Save time updating your social feed by signing up for the Social Share platform. Begin sharing Open House graphics and 800+ other unique and fresh real estate designs & captions today. You can also automatically fill the property-related graphics with your listing photos and details. So stay top-of-mind with your social media followers and start your free 14-day trial today!
Door to Door Marketing
Open house Door Hangers are the perfect way to ensure everyone you want to attend your open house knows when it is and what to expect! Deliver your marketing message straight to each homeowner’s front porch. These Door Hangers guarantee your brand will be seen and saved. Personally welcome neighbors to your next open house. Prove that you’re the dominant agent in the area, regardless of the platform.
How do you stand out at an open house?
To stand out, you need your name, face, and branding to be visible from the curb and throughout the property during your open houses. You can easily accomplish this by using your uniquely branded custom signs, sign riders, and props!
And if the property is vacant, here are some ideas of how you can use Virtual Staging Signs to fill each room with wonderful views and inspiration!
You can order this double-sided panel Yard Sign in various materials, all of which are durable and weather-resistant. Yard Signs are one of the last customizable things prospects see as they leave an open house. So make sure yours is professional and distinctive.
These durable outdoor signs are the perfect way to garner the attention of pedestrians and drivers alike! It’s also a great way to market your listings and your brand. Each A-Frame Sign comes with two single-sided panels.
Every real estate agent has traditional white Sign Riders. Impress the neighborhood and separate yourself from the competition with these eye-catching, one-of-a-kind Sign Riders! No matter the season, we’ve got a Sign Rider that is a perfect fit for your latest listing.
Open House signage shouldn’t stop at the front door. Instead, put these Open House Signs in a frame on the mantle or proudly display them near your business cards and brochures. Welcome guests in and remind them this could be their dream home!
Use your Agent Brochure as part of your listing presentation, at open houses, or meetings with new prospects. You need to stand out in this competitive market more than ever. So show off why you are the best and order your Agent Brochures today!
Looking to elevate and separate your upcoming listing from the rest? Step up your property flyer game. Order a luxury brochure that will impress potential buyers and help your brand and property stand out from the competition. Corefact has a brochure that fits all your needs with several designs and styles to choose from. Personalize with teams and variable colors to suit your following listing. Check out our different brochure folds and layouts in this article.
What's the best day for an open house?
The consensus is that Saturday and Sunday are the best days of the week to host open houses. However, depending on your unique location, that may be different.
For example, if you are in a gated community, they may only allow open houses on set days during set times. Or you might be listing a property in the country, and it may be best to host an open house around the same time as community-wide events to take advantage of the increased traffic to your location.
Are you singing to the choir? Why not?
For open houses, your choir includes other real estate agents, brokers, title agents, mortgage lenders, home inspectors, and other real estate professionals who are intimately connected with people looking for a home or real estate investment opportunity.
Create an afternoon, morning, or evening to remember at your next open house by inviting every real estate professional you know. Show off the best features of your listing with unique Virtual Staging Signs that show off fun activities or events that can be hosted or enjoyed in each room of the property.
A perfect example would be a photo of people enjoying the large kitchen while sipping drinks, laughing, and tasting fancy treats. Or show off blown-up pictures of a fun BBQ event or birthday party in outdoor entertainment spaces. For some locations, weather can be unpredictable, and fog can easily roll in to block out a stunning view. Use our Virtual Staging Signs always to have that breathtaking view available regardless of the weather!
Kimberly Dawn Neumann shares The Most Outrageous Open Houses Ever—and Their Budget-Friendly Alternatives in her Realtor.com article. “These upscale parties can run from $5,000 for an intimate catered gathering for 10 high-profile potential buyers to $50,000 for a blowout with 200 guests. Costs are usually covered by the seller or the broker, or both splitting the bill in hopes that it’ll pay off big-time. The main idea: sell a lifestyle, not just the listing (and if you invite people to the party of the year, chances are they’ll show up).”
How powerful is music? Lauren Tussey shares how music can often be a forgotten powerhouse during open houses in her Your Go-To Open House Playlist article in the National Association of Realtors blog. “A well-curated mix of songs can sway peoples’ moods, shift the energy, and change the feeling in a room.” She recommends having a portable speaker handy, setting the tone, playing the unexpected, and being authentic.
How Do I Stay Connected After The Open House?
You have your list of open house attendees but aren’t sure how to stay in touch. The easiest way is to add these people to your weekly or monthly email drip campaign.
If you really want to focus on your hot leads from those just browsing or out for the afternoon. Then begin your “just-looking” list of people with our General Open House Email. And immediately reach out to your “ready to buy or sell” list of people with our Hot Open House Email.
We also have a great Prospective Sellers email template ready for you to share with your open house leads. Another great idea for reaching out to people who shared their interest in selling their homes is to drop off a comparative market analysis with a notecard.
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